Arpith Siromoney 💬

He-Man and Transmedia Entertainment

I had been asked to give a keynote address which would share some of my thoughts about transmedia entertainment in a way that might be relevant to people who were shaping children’s culture.

As I was pulling my thoughts together for the talk, I stumbled onto an article in I09, one of my favorite blogs about geek culture, which listed the “ten most unfortunate Masters of the Universe Toys.”

He has some interesting thoughts.

In some ways, contemporary transmedia is being produced by kids who grew up playing with He-Man to be consumed by kids who grew up playing Pokemon.