Arpith Siromoney đź’¬

Nielsen on iPad Usability

The latter design was used by USA Today: Touching the newspaper’s logo brought up a navigation menu listing the various sections. This was probably the most unexpected interaction we tested, and not one user discovered it.

Their main point seems to be that an accepted standard for user interaction seems to be a while in the making; of course, their most experienced user had used the device for a week. Ironically they also make an argument for avoiding the existing standards that metaphors afford, under a section titled “Crushing Print Metaphor”

Swiping for the next article is derived from a strong print metaphor in many content apps. In fact, this metaphor is so strong that you can’t even tap a headline on the “cover” page to jump to the corresponding article.